JOB TITLE

Asst. Manager – Market Research and Business Development

JOB LOCATION

Bhubaneswar, Odisha

REPORTING TO

Sr. Manager, Marketing and Business Development

MAIN PURPOSE OF JOB

Drive the investment promotion and business development of the Company as per its business objectives and strategies

KEY ACCOUNTABILITIES

END RESULTS

KEY ACTIVITIES

Market Research

• Scan and keep track of the macro and micro economic environment related to the Company
• Identify the target sectors based on the latest news and strategize attracting investors from the target sectors.
• Develop customized presentation dedicated to a target sector outlining the unique offerings of the Industrial Park.
• Develop presentations with relevant market research inputs to facilitate the management to present in various seminars and road shows.

Digital Marketing

• Develop and implement digital and web strategies for maximum outreach to target audience
• Handle and maintain social media platforms and website of the company – regular posting, engagement, paid marketing

Branding

• Design and develop marketing collaterals as per the company’s / group’s brand guidelines – creatives, OOHs, presentations, brochures, press releases etc.
• Support in branding initiatives at head office and site as per requirement
• Communicate and coordinate with Tata Steel Group Companies and Tata Group Companies for corporate communication initiatives.
• Organizing and coordinating Business Development activities.

Systems and Procedures

• Manage customer accounts based on the terms of the agreements
• Prepare internal decks, MIS, strategy documents as per requirement
• Maintain and develop systems, procedures, records for the department as the standard practice
• Ensure maintenance of necessary records – customer communications, management notes, MIS etc.

EXPERIENCE & QUALIFICATIONS

• MBA from a reputed college with work experience of 0 – 2 years.
• Strong Verbal and Written Communication Skills: Excellent listening and presentation skills.
• Knowledge of digital marketing and design software like Illustrator, Photoshop, Canva etc. will be preferred.